ROOTED IN SCIENCE
OUR FOOD STANDARDS
Healthy, Delicious, and Human-Grade is our food mantra. We believe in the power of genuine and all-natural products. We use the highest quality ingredients that comply with the highest standards in human food. We surpass “pet food” industry standards by a long shot.
We never outsource formulation, use “off-shelf” recipes, or create “Frankenstein” recipes packed with fillers and 30+ ingredients that don’t serve a real purpose. Every product is thoughtfully formulated by our in-house nutrition and pet health experts. Each ingredient is carefully and purposefully selected to play a specific role while perfectly harmonizing with the overall recipe.